Customer Relationships
Contact Tracking is a web-based marketing solution that enables companies to close the loop between marketing and sales and provide top-notch Customer Relationship Management (CRM). It provides not only web-based lead and campaign management but also powerful tools for data mining, sales forecasting
and ROI measurement.
With customer service software, users can pass marketing information and sales leads via their Internet connection to all members of the marketing and sales team, including channel partners, sales reps and field sales management. Because Contact Tracking is a web-based solution, this information can be accessed 24 hours a day, 365 days a year — from anywhere in the world. Working with Contact Tracking through an Application Service Provider (ASP) model, you can have your sales and marketing team up and running with a web-based solution in no time.
Contact Tracking Capabilities
Contact Tracking’s integrated closed-loop service offers you:
Online lead and sales tracking management
- Distribute, track and reassign leads instantly
- Manage all your marketing campaigns
- Import telemarketing information into searchable fields
- Customize and download mailing lists
- Customize fields and forms
- Import leads from online forms directly into your own Contact Tracking database
- Customize access privileges for individual users or user groups
Data mine
- Perform market research analysis on clients and prospects
- Build and update a complex data mart
- Analyze the Return on Investments from marketing campaigns
- Download targeted mailing lists
- Produce lead aging, call back, and forecast reports
Communication
- Establish your own brand website for your online marketing database
- Publicize upcoming events using the Event Tracker
- Notify by e-mail all leads that are reassigned or require action
- Use the secure online Information Center to share key campaign updates
- Access personalized lead information with”My Contact Tracking“
- Enable online event registration by accessing the Contact Tracking Service Bureau
- Store additional information and comments within the specific lead record
- Collect and analyze feedback from field reps
Contact Tracking Benefits
Designed specifically with the needs of sales and marketing professionals in mind, Contact Tracking delivers powerful benefits to everyone on the company team, from field reps to marketing managers to business partners.
Web-based lead management
- Close the loop between sales and marketing functions
- Simplify lead distribution with automatic reassignment and rules-based lead management
- Expand and nurture the sales pipeline
Data mining
- Uncover unseen opportunities
- Increase accountability throughout the sales process
- Generate meaningful feedback on the effectiveness of marketing activities
- Empower managers with advanced data mining and reporting capabilities
- Target decision-makers for seminars and direct mail
- Measure and maximize ROI
Communication
- Improve communication between sales and marketing teams
- Refine marketing and sales decision support
- Strengthen relationships with key business partners
- Increase customer satisfaction and loyalty
Contact Tracking Advantages
Universal accessibility
- No software or hardware to install or maintain
- Web access means information is available to users anytime, anywhere
Powerful and simple to use
- Intuitive, easy to use browser-based interface
- No IS department involvement necessary
- Quick and easy to install and use
- Information is safe and secure
Generous and flexible
- Quick response to all your campaign needs
- Add new users quickly and easily
- Personalized access privileges and get the right information to the right people
- Easily import telemarketing scripts and lead forms
- Interfaces well with other popular applications
ASP affordability
- No software or hardware purchases
- No IT expenditures or investment in consultants
- You pay only for what you require
- Basic training required as application is easy to use