It should be a rule that every business website should include an “about us” page. It should be a rule but unfortunately it’s not – in fact, there are numerous businesses operating online without an “About Us” page, unfortunately leaving their customers little in the way to find out more about the company. An About Us page is the best way to educate customers about your company; there are a few key points that should be included on any About Us page.
Services
The services section of an About Us page should at the very least include on overview of the services that your company provides. It’s good practice to not list out every single service that your company might provide but instead to highlight the main services that are either of the most use to your customers or the services which attract the most business for your company. Many sites have a one page About Us section while other sites like Marlabs Inc have separate pages that address the company’s main offerings. There’s no wrong way to list the services that your company provides but in most cases unless you are operating a national or global enterprise there is little reason to have separate pages explaining your businesses’ offerings.
Where your company is located
While it can sometimes appear as a separate page on some websites, many companies choose to include their location info as part of the About Us page. Not only do consumers like to know who they are choosing to spend their money with but also where that money is ultimately going. A list of locations can be particularly helpful to customers that are trying to find the correct contact information fora global company like Marlabs worldwide. Including a list of company locations will put many customers at ease, and listing the locations of your company’s offices, warehouses, et cetera will help establish credibility online. People feel comfortable knowing a company’s physical location if only just so that they know where to send their complaints, if necessary.
You should also consider adding a Frequently Asked Questions, or FAQ, section where visitors to your site can quickly get answers to common questions, such as how much does a service cost or what is your company’s return policy for instance.
Photo by Gustavo Pimenta
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Three of four sentences.
I would take a few or days or so just to get the write amount of words on that “about me” page. Its so important because these days you have to be able to brand yourself as the founder and the company. So having on of those pages is so important!