There are two very important reasons why having an official company blog is important for any business: for one thing, a company blog will help your business connect better with customers, and secondly, a official blog can boost your business’ online ranking.

Improve your Business’ Standing & Connect with Customers

For many people, reading official company blogs helps them connect with their favorite brands and products on a deeper level. An official company blog is normally used to write about on issues that fall within your company’s domain or market; however, a company blog can be used in any capacity that might attract readers and improve your business’ overall online presence and reputation. Some companies use their official blog solely to promote their products and educate customers on how to best use them, while others like the Marlabs Official Blog which offers free tips and advice, but there are even official company blogs that are dedicated to posting hilarious pictures. Different method will yield different results depending on the type of business, so a business IT company like Marlabs Inc writing about computer security is an effective way for the blog to increase its readership. The more people following your company’s official blog the higher the possibility that they will one day become customers (if they aren’t already) or attract other potential customers by sharing your blog’s content. Well written unique articles and catchy titles are great ways to encourage people to share your blog’s content across the internet, which can both increase the blog’s readership and help increase awareness of your company online. Plainly put, an official blog can be a great way to disseminate news about your brand to a guaranteed captive audience.  And every now and then it usually a good idea to reward your faithful readers with an exclusive piece of news. Google, for example, has announced many ground-breaking features exclusively on their official blog rather than relying on press releases.

Increase Sales and Search Rankings

Not only will an official blog help promote your business, but it can lead to a direct increase in sales, in certain cases. As people learn about your business and its products by reading your company’s official blog they are more likely to purchase your company’s products or services. People like to know that a business will continue to support it products and stands by its services and seeing a blog that is constantly updated reminds them that the company has not forgot about its products or customers. But the real attractor for many corporations for having an official company blog is that it can help increase a company’s search engine rankings online. The top search engines like Google, Yahoo, and Bing like to list content in their search results that are up-to-date and allow for some level of discussion or participation like commenting. If you can encourage commenting and discussion on your blog then it’s possible that your company might also see its search rankings improve.

Source: Google Official Blog