One of the most famous and useful Twitter applications for any business working to improve their CRM is ExactTarget’s CoTweet. One of the features that CoTweet is known for is its CRM Connector which links together a company’s customer records, email, twitter conversation into a unified file on a customer. The CRM Connector allows a company to capture individual Facebook and Twitter posts or conversations and link them to a specific individual or business highlighting potential opportunities or leads. The CRM Connector also integrates with web analytics such a Google Analytics for detailed tracking and statistics. Another feature of CoTweet is that it has a list of on duty twitters that may be working for you company. If you have multiple Twitter accounts to serve your business CoTweet makes it all the more simple to coordinate and manage a company’s entire Twitter presence.CoTweet has two versions Standard, which is gear towards small businesses and individuals, and Enterprise, which caters to large businesses and corporations.

Some of CoTweet’s professional business clients include McDonald’s (MCD), Sprint Nextell (S),Coca Cola (KO), and Microsoft (MSFT).

Find out more about CoTweet here