One of the most important tools today for improving Customer Relations Management for businesses is social media. Today many businesses have embraced social media completely, and yet there are still thousands of businesses that have little to no social presence. The truth, however, is that if you want your business to succeed in today’s world then you should have a social media outlet as well. If you want success for your business then it is integral to engage with customers at every available opportunity, which can in turn improve your company’s brand and bottom line. One of the largest and most accessible social media sites today is Twitter. The great thing about Twitter is that anyone can set up an account on it in under five minutes, and it is also one of the most inexpensive way to establish your company’s online social identity. The most uncomplicated method to use Twitter is to sign up on the Twitter website and rely on its basic user interface. However, to really build upon CRM it is best to rely upon third-party twitter clients that can offer additional information such as detailed analytics and brand searching. Over the next few post we will look at the popular third-party Twitter clients for CRM.