One of the most famous and useful Twitter applications for any business working to improve their CRM is ExactTarget’s CoTweet. One of the features that CoTweet is known for is its CRM Connector which links together a company’s customer records, email, twitter conversation into a unified file on a customer. The CRM Connector allows a company to capture individual Facebook and Twitter posts or conversations and link them to a specific individual or business highlighting potential opportunities or leads. The CRM Connector also integrates with web analytics such a Google Analytics for detailed tracking and statistics. Another feature of CoTweet is that it has a list of on duty twitters that may be working for you company. If you have multiple Twitter accounts to serve your business CoTweet makes it all the more simple to coordinate and manage a company’s entire Twitter presence.CoTweet has two versions Standard, which is gear towards small businesses and individuals, and Enterprise, which caters to large businesses and corporations.

Some of CoTweet’s professional business clients include McDonald’s (MCD), Sprint Nextell (S),Coca Cola (KO), and Microsoft (MSFT).

Find out more about CoTweet here

One of the most important tools today for improving Customer Relations Management for businesses is social media. Today many businesses have embraced social media completely, and yet there are still thousands of businesses that have little to no social presence. The truth, however, is that if you want your business to succeed in today’s world then you should have a social media outlet as well. If you want success for your business then it is integral to engage with customers at every available opportunity, which can in turn improve your company’s brand and bottom line. One of the largest and most accessible social media sites today is Twitter. The great thing about Twitter is that anyone can set up an account on it in under five minutes, and it is also one of the most inexpensive way to establish your company’s online social identity. The most uncomplicated method to use Twitter is to sign up on the Twitter website and rely on its basic user interface. However, to really build upon CRM it is best to rely upon third-party twitter clients that can offer additional information such as detailed analytics and brand searching. Over the next few post we will look at the popular third-party Twitter clients for CRM.

With everyone and their cousin putting up sites it’s much harder to get found and recognized as an outstanding site, even if you’re just trying to appeal to a small, niche audience. What makes sites stand out and develop loyal followers is content. Good content may be informative or entertaining. It must engage visitors so that they feel they are getting something from the site. If you can achieve that, then those visitors will not only recommend the site to their friends, but they will return to the site over and over again.

The first rule of Web content development is freshness. You should be adding new or fresh content to it on a constant basis. This applies to regular sites as much as blogs. Visitors are going to stop coming back if the site is never updated.

Next you want to make sure that the content is easily digestible by web surfers . In the case of written content, this means breaking the text into easy to skim segments using lists, section headers and shorter paragraphs and sentences. For video or audio content, make sure the clips are short, with longer pieces broken up into parts, and that they instantly engage the viewer’s or listener’s attention.

Most important of all is relevance. It may be fun to put crazy videos or weird news stories on your site, but only do so if they fall within the overall theme and intent of the site. Drawing traffic to the site with irrelevant content may get you traffic, but it won’t translate into sales, customers, or loyal visitors. Instead you’ll just get a bunch of lookers with no connection to your site’s purpose.